Dragon Rouge Coca-Cola Signature Mixers Creation

Soft drink bottle

Coca-Cola enlisted the world’s top bartenders to bring mixology to consumers by creating four new mixers. The packaging design also involved creating a brand identity, activation, and shopper marketing. Coca-Cola Signature Mixers draws on the craft at the heart of the brand. The designers modeled their concept on the idea of "unlocking creative experimentation," combining the familiarity of Coke with modern mixology. For the bottle, the designers channeled the creativity of Coke’s inventor, Dr. Pemberton, and repurposed one of the first glass bottle designs from 1899. The product launched in the on- and off-trade In the UK and Spain initially and is now being rolled out across Europe, considered to be Coca-Cola's biggest innovation in years