Building consumer trust through packaging

Packaging plays a very important role in the storage, display, and administration of pharmaceutical products. If the packaging is robust and secure, this indicates that the manufacturer goes to great lengths to protect the product and implies a similar standard of care for the consumer. The packaging needs to be tamper-proof and child-proof yet easy for people with disabilities or arthritis to open.

For beauty products – such as perfumes, fragrances, body and skin care products – packaging design is a deciding factor in a consumer’s purchasing decision. The design needs to reflect the brand’s identity and stand out on the crowded shelves of retail stores. An iF Design Award in this category indicates that the manufacturer understands the relationship of trust they must maintain with their consumer.

In medicine and beauty packaging primary types like vials, bottles, blister packs, sachets, syringes and ampoules are submitted in the competition.

Secondary types like Cartons & Boxes for Products around Health Care, Perfumes, Fragrances, Body Care, Skin Care & Beauty

Don´t hesitate and show us your trends and ideas in the award descipline packaging design now!

The iF DESIGN AWARD competition accepts all types of packaging for beauty and medicine. Impress with an outstanding branding in shops and showrooms!