Nothing beats a real camera

Like the Film/Video category, this segment – which encompasses drones, system and SLR cameras, compact, outdoor and instant cameras, camera lenses, camcorders, action cams, dash cams, webcams, surveillance cameras, gimbals, camera tripods, flash units and more – is influenced both by innovations in technology and by the increasing involvement of amateur and semi-professional users. For a long time, camera manufacturers were in a race for speed and resolution – more images per second, faster autofocus, more megapixels – and this was reflected in their marketing.

At the same time, there has been a quiet revolution in camera sales as system cameras finally overtook SLRs having shed their teething troubles such as slow autofocus or jerky viewfinders. In an age when the cellphone has become the default choice for casual everyday photography, an iF DESIGN AWARD serves to remind consumers that nothing beats a real camera.

Product Design

Cameras

In this category manufacturer and designers can submit

• Cameras,

• media players

• DVD and Blu Ray devices

• photo frames,

• presentation equipment,

• projectors,

• set-top boxes,

• recorders,

• remote controls,

• surveillance cameras and technologies, and more.

The international iF expert jury awaits your innovative products and designs!