The art and craft of telling unforgettable visual stories

The medium that began life in smoky cinemas and conquered our homes through television, has finally achieved ubiquity through social media and mobile technology. From its inception, iF Design embraced the moving image, both as part of its own marketing efforts and as a means to showcase the best of contemporary design. Thus, this category is close to the hearts of the iF Design jury.

Film and video production for commercial purposes – such as advertising, corporate films, image videos, video podcasts, branding films, interviews, sales videos – is just as much about telling stories as it is for drama and documentary filmmaking. The filmmaker must engage the viewer with images and narratives that not only appeal to the intellect but elicit genuine emotion. Key trends in this sector include an explosion of user-generated content, higher editing frequencies, a pivot to mobile-friendly content, improved lighting, and greater flexibility in terms of camera angles and movements.

Communication Design

Film & Video

An amazing category for high creative agencies, design lovers, and our expert jury, of course: "Film and Video" calls for digital entries in our award discipline Communiation Design:

• Commercials, corporate films, ads, image videos, video podcasts and more.

• Branding films, Product films, Testimonial videos,
  Assembly animation and process film,

• Social media videos, expert interviews, webinar videos,

• Behind-the-Scene videos, sales videos, explainer videos

Take your chance and empower your design project to the next level!