Sustainable, functional and fun: product packaging that sells

Well-designed packaging serves three purposes: it protects the product from damage or tampering, provides vital information such as its product features, usage, and ingredients, and communicates the brand’s message and values. Whether for household products, jewelry, watches, clothes, toys, games, headphones, computers, kitchen appliances, industrial or business-to-business products, the design must reflect the target audience and brand identity. Packaging must also be functional and easy to use, and increasingly there is an imperative that it use recyclable and sustainable materials.

Modern packagers have access to a greater array of materials and forms than ever before: cardboard, paperboard, glass, foil, textiles, and numerous types of hard and soft plastic. Good packaging design makes a product stand out from its competitors on the shelf. Great packaging design creates an emotional connection with the customer and builds brand loyalty. An iF Design Award rewards the latter.

The discipline packaging with its category for all types of consumer products and for the industry (B2B) is suitable for packaging achievements like

• cleaning and household products,

• jewelry and watches,

• clothes and accessories,

• sports articles and for travel,

• toys, music, games and videos, headphones, MP3 players, computers and accessories, cameras and accessories, mobile technology devices and accessories,

• kitchen appliances,

• industrial and business-to-business products.

Compete with global designers and manufacturers from all over the globe! Get in contact with iF Design for your questions around your application.