The art of satisfying customer expectations
Service design is a process of collaboration between designers, business analysts, and service providers to develop services that are user-friendly, efficient, and effective. This is achieved by understanding customers’ needs and expectations, analyzing existing service delivery processes, and identifying areas for improvement. Service design helps organizations build resilience in times of uncertainty or market contraction. Although integrated into most corporate strategies in sectors where customer satisfaction and loyalty are critical – such as healthcare & wellness, logistics, financial services, telecommunications, retail, culture/tourism, education, public administration, and industry – this field of design is still poorly understood.
By showcasing outstanding examples of service design, the iF Design Awards serve as a yardstick of innovation in entrepreneurial process thinking. By focusing on the user experience and delivering services that are easy to use and efficient, businesses can improve customer satisfaction, reduce costs, and increase revenue.
BE AMONG THE BEST!
In the discipline Service Design the award collects projects that optimize a service for customers or users. The digital evaluations will be done by experts in this field.
Apply with your innovative projects from
and become part of the global winners community and the iF Ranking.
Welcome to the iF DESIGN AWARD!
Any questions? Your iF expert is happy to advise and assist you! Leave your address here and we will contact you asap.
iF DESIGN AWARD 2024 - DATES AT A GLANCE
Designs can be submitted in 9 main disciplines with various subcategories and even across disciplines.
Owned by the certified non-profit iF DESIGN FOUNDATION, which promotes design and its social value, iF Design is truly independent.
Early Bird – 30 Jun 2023: EUR 250
Regular – 29 Sept 2023: EUR 350
Last Chance – 8 Nov 2023: EUR 450
Time to complete your application until 8 Nov
iF Online Preselection 4-8 December
Receive a detailed iF Jury Feedback Chart
After passing the iF Online Preselection, your entry is evaluated by the iF Final Jury in Berlin 20-22 Feb 2024
Chance to modify application before Final Jury
Choose between digital or physical presentation
Receive an updated iF Final Jury Feedback Chart
In April 2024, iF Design starts a global winners campaign
Entry featured online and in the iF Design App
Unlimited access to iF DESIGN AWARD 2024 Logo
Receive points for the global iF Ranking
Invitation to the iF DESIGN AWARD NIGHT 2024 in Berlin