The art of satisfying customer expectations

Service design is a process of collaboration between designers, business analysts, and service providers to develop services that are user-friendly, efficient, and effective. This is achieved by understanding customers’ needs and expectations, analyzing existing service delivery processes, and identifying areas for improvement. Service design helps organizations build resilience in times of uncertainty or market contraction. Although integrated into most corporate strategies in sectors where customer satisfaction and loyalty are critical – such as healthcare & wellness, logistics, financial services, telecommunications, retail, culture/tourism, education, public administration, and industry – this field of design is still poorly understood.

By showcasing outstanding examples of service design, the iF Design Awards serve as a yardstick of innovation in entrepreneurial process thinking. By focusing on the user experience and delivering services that are easy to use and efficient, businesses can improve customer satisfaction, reduce costs, and increase revenue.

In the discipline Service Design the award collects projects that optimize a service for customers or users. The digital evaluations will be done by experts in this field.

Apply with your innovative projects from

• Healthcare/Wellness,

• Transportation/Logistics,

• Financial Services/Insurance,

• Retail/Sales,

• Culture/Tourism,

• Education/Learning,

• Government/Institutions,

• Behavior/Responsibility,

• Industry,

• Productivity/Maintenance Systems.

and become part of the global winners community and the iF Ranking.