User Experience design is about enhancing meaning and enjoyment

UX or User Experience design is all about enhancing meaning and enjoyment in the use of digital products or services. This includes hover effects, sophisticated scrolling, interactive navigation, AI chatbots, voice-driven search and voice assistance, and stimulation management. At its core, the UX design process involves understanding the needs, goals, and preferences of users and designing interfaces that are easy to use, visually appealing, and efficient.

The world of UX design is on the move because customer needs, expectations and life cycles are rapidly changing. UX design encompasses various disciplines such as interaction design, visual design, information architecture, and user research. It involves mapping out user journeys to identify pain points and potential for improvement. The iF Design Awards showcase UX design that not only enhances usability but also creates positive emotional experiences, thereby increasing user engagement and loyalty.

The award discipline User Experience is calling for projects that focus on designing the experience of users when using products, communication design, packaging, interiors & architecture as well as projects that use a mix from all of the above.