Heißkalte Bescherung
Heißkalte Bescherung
Heißkalte Bescherung
Heißkalte Bescherung
2012

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Heißkalte Bescherung

Interactive video campaign

Bosch Thermotechnik GmbH

The interactive video campaign „Heißkalte Bescherung“ playfully acquaints the user with Junkers heating solutions and offers a large entertainment value by enabling the user to influence what is happening on screen. In the video teaser the user is prompted to intervene in the action and after a click is directed to the “MerryJunkers” YouTube channel. By adjusting the temperature controller placed next to the video and setting it to hot or cold, the user can put the video’s protagonist in all kinds of crazy situations. The campaign proves that sophisticated investment goods are social media suitable and can be staged entertainingly.

Client / Manufacturer
Bosch Thermotechnik GmbH

Bosch Thermotechnik GmbH

Wernau, DE
Designer

Schaller Unit Eins GmbH

Werbeagentur GWAMannheim, DE

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