TWELVE
Corporate magazine
The Serviceplan Group has been publishing TWELVE magazine, an annual review of its activities, since 2015. TWELVE covers the most important topics and trends related to brands, media, and communication. Each issue adopts an overarching theme, with this year's being “Rethink” in response to the pandemic. The theme also guided a rethinking of the magazine's visual concept. The designers gave German contemporary artist Jonathan Meese carte blanche to treat the magazine as a “blank canvas.” The resulting artwork redefines the “Rethink” concept on every page and inspires the reader to think beyond the content and layout.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Global
Target Groups
Trade / Industry, Specific sub-group: Serviceplan Group’s most important clients and contacts in Germany and abroad