V&A Beauty
Cosmetics packaging
V&A Beauty is a contemporary art and beauty brand that captures the artistic value of V&A, a British art and design museum. Inspired by the arch of the V&A Museum, marked by boldness and minimalism, the innovative skin range is packaged in containers and boxes decorated with timeless works from the museum's collection. Various pieces of art were chosen that will artistically inspire and transcend time, such as floral designs by William Morris and the photos by fashion photographer John French. These artworks are recreated with elegant curves, concise lines, soft colors, and textures to immerse you in V&A Beauty’s creative art world.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea / the US / the UK / Europe / Japan / China /
Target Groups
Consumer / User