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Andre Loves Shinsegae
Campaña, colaboración con artistas, experiencia
SHINSEGAE Shinsegae Department StoresEn septiembre de 2023, los grandes almacenes Shinsegae presentaron la campaña "Shinsegae ama a André", protagonizada por el grafitero André Saraiva. La campaña pretendía implicar culturalmente al público y presentaba las ingeniosas y alegres ilustraciones de André, en contraste con la anterior campaña clásica de FW. Esta campaña fue una oportunidad importante para atraer especialmente a la influyente generación MZ y a los jóvenes amantes del arte que lo aprecian a diario. A través del personaje de Andre, "Mr A", la campaña difundía un mensaje de felicidad y risas a los clientes y quería transmitir el valor que va más allá de las compras.
Cliente / Fabricante
Diseño![SHINSEGAE Shinsegae Department Stores](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/17660/00000000-0000-0000-0000-000000000000/logo_85d2b5a2514af2489dcae17d3f43b05b16b39657.png)
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SHINSEGAE Shinsegae Department Stores
Seoul, KR![SHINSEGAE Shinsegae Department Stores](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/17660/00000000-0000-0000-0000-000000000000/logo_85d2b5a2514af2489dcae17d3f43b05b16b39657.png)
SHINSEGAE Shinsegae Department Stores
Seoul, KRDesign : Jeewon Baek, Jihye Lee, Hyeon-kyung Lee / Strategy : Ji-Sun Chung, Lila Lee, Myeongjun KangAndré Saraiva
Lisbon, PTAndré SaraivaFecha de lanzamiento
2023
Tiempo de Desarrollo
hasta 6 meses
Regiones Objetivo
Asia
Grupos Objetivo
Consumidor/usuario