![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/011a914f-4660-4db4-b242-2692600f0470/643710_xiaomixleica_01.jpg)
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![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/ec9285b5-9a4e-42db-853b-e64e4e4bed0b/643710_xiaomixleica_04.png)
![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/239cc6ea-5a87-4117-be88-dd1c3e40c078/643710_xiaomixleica_05.jpg)
![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/690167c6-0bcc-4dd7-a0fc-ba645597d8dc/643710_xiaomixleica_03.jpg)
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![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/84457747-db3c-4b28-8298-95abffc96ac0/643710_xiaomixleica_07.jpg)
![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/011a914f-4660-4db4-b242-2692600f0470/643710_xiaomixleica_01.jpg)
![Xiaomi x Leica - China through the lens.](https://ifdalivestorage.blob.core.windows.net/user-uploads/791410/643710/40b0f72b-f2a4-47ce-9dea-817b4a8b12a7/643710_xiaomixleica_02.jpg)
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Xiaomi x Leica - China through the lens.
Campaña de marketing / Exposición social
XIAOMIVAVE ha transformado la Gran Muralla China en una magnífica galería para la memoria colectiva de un año sin precedentes. Aunque en 2022 se reanudaron los viajes nacionales en China, las fronteras internacionales permanecieron cerradas. Con este telón de fondo, los Xiaomi Imagery Awards 2022 convocaron una celebración de los momentos de la vida. Los usuarios tomaron más de 270.000 fotos con sus teléfonos Xiaomi equipados con sofisticadas cámaras Leica. En Nochevieja, 365 cajas de luz, un cubo LED de 5 caras y fuegos artificiales de realidad aumentada iluminaron el cielo nocturno sobre la última frontera, la Gran Muralla. Dimos la bienvenida al Año Nuevo con una celebración sin límites de la vida que fue seguida por 49 millones de espectadores en todo el mundo a través de livestream.
![XIAOMI](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/12737/00000000-0000-0000-0000-000000000000/logo_91d59cafc684cd7fec08f2aaf16a4137ba7e6f6c.png)
XIAOMI
Beijing, CNVAVE Studio (VAVE (Shanghai) Creative Design Co., Ltd)
Shanghai, CNHaijie Hu, Guanjie HuangShanghai InsPUMP Multimedia Co.,LTD
Shanghai, CNChen Zhang![XIAOMI](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/12737/00000000-0000-0000-0000-000000000000/logo_91d59cafc684cd7fec08f2aaf16a4137ba7e6f6c.png)