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2023 Dear Series
Estrategia visual de marca
Lotte Department store
La "2023 Dear Series" es un proyecto de comunicación con el cliente de un año de duración de los grandes almacenes Lotte. Basándonos en nuestro legado literario único, queríamos construir una relación interactiva a través de contenidos personalizados que hablaran directamente a nuestro público, lo que se refleja en el eslogan "Añade valor a tu historia". Una primavera a la medida de las papilas gustativas, un verano que entrega cartas a la tierra y un otoño que nos captura en los momentos cotidianos de la vida. A través de las diferentes perspectivas que se despliegan en la "Dear Series", pretendemos enriquecer sus momentos de encuentro con Lotte y devolverle la belleza que fácilmente se pasa por alto en la vida cotidiana.
Cliente / FabricanteDiseño
Lotte Department store
Seoul, KRLotte Department store
Seoul, KRSoubinne Baik (Creative Direction), Jamin Han, Hayeon Lee, Sora Lee (Project Management/Graphic Design), Daehwan Kim (Video Direction)Fecha de lanzamiento
2023
Tiempo de Desarrollo
hasta 12 meses
Regiones Objetivo
Asia
Grupos Objetivo
Consumidor/usuario