2023 Dear Series
Brand Visual Strategy
Lotte Department store
“2023 Dear Series" represents a year-long customer communication branding project by Lotte Department Store. Originating from our unique literacy heritage, we sought to forge interactive engagements through tailored content speaks directly to our audience, encapsulated by the slogan ‘Adding value to your story.’ A spring tailored for the taste-digging tribe, A summer conveying letters to the Earth, And an autumn capturing us in the mundane moments of daily life. Through the diverse perspectives unfolded in the "Dear Series", we aim to enhance your moments of encounter with Lotte, awakening the beauty easily overlooked in the everyday life.
Client / ManufacturerDesign
Lotte Department store
Seoul, KRLotte Department store
Seoul, KRSoubinne Baik (Creative Direction), Jamin Han, Hayeon Lee, Sora Lee (Project Management/Graphic Design), Daehwan Kim (Video Direction)Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users