RAWQUEST
Cosmetics packaging
RAWQUEST is about lifestyle beauty products that represent the user. The key issue in this packaging design was how to communicate the formulation's main ingredient, echinacea. Inspired by the story and color of the echinacea plant, the designers created distinctive and aesthetically shaped containers. The "Q" in RAWQUEST' was exaggerated to transform it into a logo symbol, which ultimately augments brand identity. The package graphics deftly and subtly use the colors and images of the echinacea plant, creating an empathic bond with consumers.
Cliente / Fabricante
Diseño
LION KOREA
Seoul, KRdfuze design
Seoul, KRLION KOREA Design Team
Seoul, KRFIFTY
Seoul, KRFecha de lanzamiento
2020
Tiempo de Desarrollo
up to 12 months
Regiones Objetivo
Asia
Grupos Objetivo
Consumer / User