RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST
2021

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RAWQUEST

Cosmetics packaging

LION KOREA

RAWQUEST is about lifestyle beauty products that represent the user. The key issue in this packaging design was how to communicate the formulation's main ingredient, echinacea. Inspired by the story and color of the echinacea plant, the designers created distinctive and aesthetically shaped containers. The "Q" in RAWQUEST' was exaggerated to transform it into a logo symbol, which ultimately augments brand identity. The package graphics deftly and subtly use the colors and images of the echinacea plant, creating an empathic bond with consumers.

Client / Manufacturer
LION KOREA

LION KOREA

Seoul, KR
Designer
LION KOREA

LION KOREA

Design TeamSeoul, KR

FIFTY

Seoul, KR

dfuze design

Seoul, KR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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