RAWQUEST

Cosmetics packaging

RAWQUEST is about lifestyle beauty products that represent the user. The key issue in this packaging design was how to communicate the formulation's main ingredient, echinacea. Inspired by the story and color of the echinacea plant, the designers created distinctive and aesthetically shaped containers. The "Q" in RAWQUEST' was exaggerated to transform it into a logo symbol, which ultimately augments brand identity. The package graphics deftly and subtly use the colors and images of the echinacea plant, creating an empathic bond with consumers.

Client / Manufacturer

LION KOREA

Seoul, KR

Design

dfuze design

Seoul, KR

LION KOREA Design Team

Seoul, KR

FIFTY

Seoul, KR