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SUPER MATCHA: New Interpretation of Traditional Matcha
Té
HIT THE TEASuper Matcha es una marca contemporánea de matcha para la generación del milenio. La historia del matcha se remonta a unos 1.300 años y se percibe como una bebida tradicional para las generaciones mayores, lo que limita su público. La misión de la marca Super Matcha es clara: obtener nuevos conocimientos explorando el pasado. La intuición funcional es una de las principales palabras clave que utiliza Super Matcha para transmitir la tradición a una sensibilidad moderna. "¿Por qué debería beber matcha?" se responde con cinco cualidades, la primera letra de cada una de las cuales deletrea la palabra "Super". Todos los elementos visuales son sencillos y el uso de un atrevido color verde confiere al matcha una nueva personalidad.
Fecha de lanzamiento
2019
Tiempo de Desarrollo
hasta 12 meses
Regiones Objetivo
Asia, América del Norte
Grupos Objetivo
Consumidor / Usuario