SUPER MATCHA: New Interpretation of Traditional Matcha
Tea
Super Matcha is a contemporary matcha brand for Millennials. The history of matcha stretches back some 1,300 years and is perceived as a traditional beverage for the older generation, thus limiting its audience. Super Matcha's brand mission is clear: gain new insights by exploring the past. Functional intuition is one of the main keywords Super Matcha uses to convey tradition to a modern sensibility. “Why should I drink matcha?” is answered with five qualities, the first letter each one spelling out the word "Super." All visuals are straightforward and the use of a bold green color lends matcha a new persona.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User