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Victorinox Rescue Tool
Embalaje de la herramienta de rescate
VictorinoxEste envase único e innovador crea una nueva experiencia de apertura para el consumidor, simulando el mecanismo de apertura de las navajas Victorinox. La estructura está totalmente libre de cola, lo que promueve los objetivos y valores de sostenibilidad de Victorinox. Dado que los cuchillos Victorinox se fabrican principalmente en acero inoxidable, para Victorinox Rescue Tool se optó por laminar el cartón con una lámina para diferenciar el envase y "reflejar" la calidad de la marca. El uso de tintas translúcidas y opacas, junto con revestimientos mates y brillantes, enfatiza los gráficos clave.
Fecha de lanzamiento
2015
Tiempo de Desarrollo
hasta 12 meses
Regiones Objetivo
Asia
Grupos Objetivo
Consumidor / Usuario