Victorinox Rescue Tool
Rescue tool packaging
This unique and innovative packaging creates a new opening experience for the consumer, simulating Victorinox’s knife opening mechanism. The structure is completely glue-free, promoting Victorinox’s sustainability goals and values. As Victorinox knives are primarily made of stainless steel, laminating foil film onto the paperboard was chosen for Victorinox Rescue Tool to differentiate the package and to “reflect” the quality of the brand. Using both translucent and opaque inks coupled with matte and gloss coatings emphasizes key graphics.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User