8Nests Bird's Nest

Bird's nest packaging

Bird’s nest is consumed for its health benefits such as improved complexion, energy, immunity, sleep, and virility. Also, young women and pregnant mothers like to use bird nests as a beauty tonic. Branding and packaging are necessary to launch 8Nests and capture the modern and young Western-thinking Chinese market through design. The unique color combo makes the packaging more appealing to the social-media-savvy audience. The primary distinction for the 8Nests packaging is between a premium item and a collectible, so the colors and graphic assets must harmonize. The modern design enhances the brand further and establishes it as the new player in the market.