#AllWomen'sDay
Product Launch Campaign
Labi Exames
Fighting for women's rights is the main agenda of Women's Day. Internationally, this is the day when people come together to think about how to build a more equal and inclusive society. In this context, the trans woman is one of those who suffer the most from prejudice, with the lack of opportunities and access to health. With them in mind, Labi Exames launched the Trans Check-up. The clinical analysis package is designed for those who have made or are making the gender transition and featured a launch campaign produced in partnership with model and activist Alina Dorzbacher and Casa Nem, a NGO that welcomes LGBTQIA+ people in vulnerability.
Client / ManufacturerDesign
Labi Exames
São Paulo, BRID\TBWA
São Paulo, BRCamila Costa, Camila Nakagawa, Marco Sinatura, Sthefan Ko, Erich Moreira, Markito Mesquita, Clarissa Astigarraga e Murilo Dada.Labi Design Team
São Paulo, BRCarolina D’Alençon, Pedro Benites, Rebeca Cardenas, Daniara Citadin e Luciane GunjiDate of Launch
2021
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users