ASTALIFT THE SERUM Series
Cosmetics
Astalift the Serum is a series of high-performance serums, each optimized for specific skin concerns. Applying Fujifilm’s proprietary liposome technology to cosmetics, each of the three serums (Multi Tune and Morning/Night Wrinkle Repair) features a distinct form and coloring that express their individual functions, evoke dynamic energy and express vitality that revitalizes the skin. This series gives users seeking high-performance skin care that addresses their skin issues an experience overflowing with positivity through design that inspires anticipation of the skin being reborn from within.
Client / Manufacturer
Design
FUJIFILM Corporation
Tokyo, JPFUJIFILM Corporation
Tokyo, JPMakoto Okada, Miku KasaiDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users