BESPOKE Package series
Package for Consumer Electronics
A BESPOKE appliance is an appliance product that matches one's own space and reflects one's taste. We have now applied our BESPOKE design philosophy further to packaging. For designing packaging, we aimed at developing an aesthetic that delivers the value pursued by each item and intrigues consumers. We also aimed to deliver the most representative characteristic of a BESPOKE product, which is a customisation variety of colours to express oneself, in packaging. Additionally, we intended to present the image of a modern, premium appliance by showing a minimal but sophisticated design in a refined view.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRJaeyou Sung, Sunghoon Chung, Kayoung Lee, . Hyunbin ShinDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Europe
Target Groups
Consumers / Users