Bread Rocks

sourdough, brand visual identity, packaging design

Breadrocks is a handmade European-style bread and snack brand under Houguanyin, the owner of which is a post-90s girl who loves rock music, bread and snacks and exotic culture. The owner’s personality greatly influences its production style, for the research and development inspiration usually comes from personal preferences. Various handmade breads and snacks are finally made after continuous attempts, with small output, aiming at a small group.