CREATIVE CENTER CLASS/CLUB/CAMP

In-house designer growth support education program

CREATIVE CENTER CLASS/CLUB/CAMP is a three-event training program to support LINE designers' growth. CLASS provides lectures by external creators, CLUB is where internal designers casually share knowledge and information among each other, while CAMP is a place for active communication among new hires. The graphics symbolizing the program heightened anticipation for the events and strongly demonstrated the brand power of the LINE design organization. The combination of mascots and the key visual generated a synergetic effect to encourage proactive participation and led to each designer's growth.