cresc. by ASTALIFT
cosmetics
Cresc. by ASTALIFT is a mail order skincare brand for users in their 30s with sensitive skin, designed to provide an coherent "buy, receive, use, and repeat" cycle. From the impressive color that is revealed when the box is first opened to the tear off strip in the shape of a crescendo symbol, the mesmerizing bubbles in the jelly conditioner and the unique patterns featured on each refill, the packaging features myriad delights. Just like a crescendo, which gives the brand its name, these elements build up to create a new experience that transforms skincare from a daily task into an event to be savored.
Client / Manufacturer
Design
FUJIFILM Corporation
Tokyo, JPFUJIFILM Corporation
Tokyo, JPMakoto okada,Miku Kasai,Chieko KobayashiDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users