Fint Brand Character Universe Design

Brand Character Design

Fint is a 1:1 customized simple investment service that manages customers’ assets through its own investment management platform PREFACE and AI investment engine technology. In order to easily explain difficult financial knowledge and complex service structure to customers, we have built a brand character development and worldview centered on the AI engine ISAAC, which is the core technology of Fint. The Fint character Universe serves as a persona and speaker who develops Fint’s own story from various consumer contacts.