Flex Experience with NFT
Mobile Application
Samsung ElectronicsNFTs have enormous potential as a new type of digital asset that can be owned. However, there have been no differentiated experiences offered in the market to fully realize their potential. To address this, Samsung envisioned a virtual wallet holding NFTs connected to Samsung apps. NFT users can create fun contents and track the values of their NFTs in the exclusive gallery tab. NFT holders’ message app is upgraded to the exclusive concierge mode with real-time benefits. Contacts with NFT profiles go into NFT mode, allowing users to communicate more closely with other NFT holders in their contacts.
Client / ManufacturerDesign
Samsung Electronics
Seoul, KRSamsung Electronics
Seoul, KRYunhui Kim, Changwon Kim, Hyunjin Kim, Imkyeong YouDate of Launch
2023
Development Time
up to 12 Month
Target Regions
North America, South America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users