Hanyul Sijang
Pop-up Store, Package, Promotional item
It is a campaign designed to bring the benefits of Korean natural ingredients into everyday life through the brand, HANYUL. It introduces the benefits of ingredients familiar to Koreans, including mugwort, rice, beans and yuja, and the place of their origin. With the theme of the Gift of Korea’s Nature, HANYUL Market is a modern take on the traditional Korean market. It invites customers to experience the natural color, shape, texture, sound and other elements of materials from nature and to cherish this entire experience as a sense of beauty that’s rather uncommon in everyday life.
Client / Manufacturer
Design
AMOREPACIFIC
Seoul, KRAMOREPACIFIC
Seoul, KRJeehyo In, Rami Kang, Sungeun Kim, Jooyeon Oh, Heesun Yoo, Jiyeon KwonDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users