HONEST

Jewelry Brand Branding

This branding project is for HONEST, an online diamond store selling quality diamonds at reasonable prices. For the brand design, we combined honesty and innocence from the dictionary meaning of the word 'honest' with the value of trust and excellence delivered by HONEST. We developed HONEST's unique identity representing its core value by means of 'combination', and implemented its brand design in a way that HONEST is differentiated at various touchpoints from package design to online design and content design.

Client / Manufacturer

Honest Seoul

Seoul, KR

Design

BRENDEN

Seoul, KRDoeui Lee, Wook Jung, Jaewan Yu, Haena Yang

Honest Seoul

Seoul, KRJieun Choi, Seola Moon