Jetlag Pop-up Bookstore

Retail interior design

Jetlag Books pop-up shop is a magazine store in a large shopping mall in Beijing. Magazine stores are disappearing in Beijing because people buy fewer hard copies of magazines than they used to. Jetlag has been successful in generating enthusiasm by creating a pop-up magazine store combined with furnishings shops, it is a large cloud-like installation. Clouds are fleeting and disappear easily into the sky, and this floating form of clouds is a metaphor for the "disappearing magazine shop". A cloud is also representative of data and new ways of obtaining information in the modern age.