Klaytn Brand Identity Design

Brand Identity

Klaytn is a blockchain platform serviced by Krust Universe based in Singapore and Seoul. Klaytn, providing the most popular blockchain service in Korea through Kakao (No.1 mobile lifestyle platform in Korea), has set a new goal to stretch its business to global market and build a blockchain platform more in favor of Metaverse. The new 2.0 identity, which embodies the new ambition, expresses the expanded universe of blockchain platform with dynamic and charismatic 3D and 2D visual identities. Moreover, consistent and flexible visual identity system is designed to incorporate diversified blockchain service areas such as DeFi, GameFi, and NFT.

Client / Manufacturer

KRUST UNIVERSE Pte. Ltd.

Seoul, KR

Design

Clay Inc.

Seoul, KRHyoungwoo Kim, Saimi Lee, Hyungjin Kim, Ahyun Nam, Seonju Lee, Heewon Kwon, Baeksan Kim, Jongbeom Kim, Soi Jin

KRUST UNIVERSE Pte. Ltd.

Seoul, KRYeh Ram Kim, Young Kang