Mewa Brand Refresh

Corporate Identity

The holistic brand refresh brings the identity and repositioning of the textile sharing pioneer into a future oriented visual identity. Basis for this evolutionary re-development of the corporate design was the company's established figurative mark of the blossom. It stands for protection, purity, hygiene and environment and symbolises the sustainable development of the company. The new corporate typeface unites the characteristics of a personal-human with a precise-technical impression. The figurative and word mark create an effective trademark that makes uniqueness visible, creates desirability and conveys strength and protection.

Client / Manufacturer

MEWA Textil-Service AG & Co. Management OHG

Wiesbaden, DE

Design

Martin et Karczinski GmbH

München, DESimon Maier-Rahmer (Creative Director)