MINI + STARBUCKS Collaboration Project

Collaborative brand campaign

Starbucks Coffee Korea and MINI Korea launched a collaborative brand campaign under the slogan: "We're different but pretty good together. "The campaign communicated a positive message that very different tastes and characteristics go well together through beverages, merchandise, events, and various visuals in Starbucks stores that were specially created for the campaign. All campaign product designs use MINI's two new car colors, Zesty Yellow and Island Blue, along with MINI's iconic car shapes and racing stripes. The Starbucks green brand color was used in places where the two very different Mini colors meet and on the reusable cup.