MINImalism
Car ad campaign
In recent years, car manufacturers have adopted trend after trend. And the whole industry is going through an incredible technology shift. As a result, car ads are full of hard-to-understand terminology and interchangeable designs. Since 1959, MINI has stood for a simplistic, iconic design with outstanding longevity. MINI models are just as technology-packed as any other car. This new feature campaign takes a more minimalist approach to communicating complex technology. It turns the logo stripes into versatile design elements with a monochromatic look, just as simple and iconic as the car itself.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: United Arab Emirates
Target Groups
Consumer / User