Philips OneBlade

Packaging design system

Choosing the right grooming solution can be overwhelming. Our clean, reassuring, bold-yet-sophisticated packaging helps consumers easily navigate the confusion and the clutter. Whether it’s a first-time shaver, an upgrader, or just someone who needs a replacement blade, we focus on the consumer first, with packaging that is approachable, clear, and simple. At the same time, the packaging stands out and clearly displays the information they need to make an informed choice. The system is highly flexible to meet the requirements of a very broad portfolio, suitable for any size or shape pack and supporting multiple languages.

Client / Manufacturer

Philips

Eindhoven, NL

Design

Philips Experience Design Team

Eindhoven, NLAmsterdam, Netherlands

Philips I&D Packaging Team

Drachten, NL