RU

Spirits and liquor packaging

Liquor culture has a unique place in traditional Chinese culture. The design of the RU bottle inspired by Confucianism is in line with the trend of cultural revival and aims to keep the spirit of ancient times alive by underlining the liquor's Chinese heritage. The design triggers consumer interest and raises awareness of their culture. The silica gel pad design at the base of the bottle can effectively prevent the bottle from coming into direct contact with the dining table, giving it stability and optimizing the user experience.