SUPER MATCHA: New Interpretation of Traditional Matcha
Matcha packaging
Super Matcha is a contemporary matcha brand for Millennials. Matcha has a history that goes back 1,300 years. Until recently, it had a very traditional image, and availability was limited. Super Matcha's brand mission is clear: gain new insights by exploring the past. “Functional intuition” has been a valuable term used by Super Matcha to transpose tradition into the modern era. The letters SUPER are an acronym for “Why should I drink matcha?” All visuals are bold and straightforward, and the solid green color gives the progressive design of the packaging a casual and contemporary look.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User