The 31st Golden Melody Awards Trailer

Awards ceremony trailer

This trailer video was created for the 31st annual Golden Melody Awards, Taiwan’s most important annual music awards. The goal here is to show that the awards ceremony is evolving and different from its past. The trailer opens with a Golden Melody Trophy melting, symbolizing how the awards are turning toward the next generation. The melting is depicted like water, seeping into the earth and providing nourishment in the cycle of rebirth. It spreads like a ripple, exerting its intangible and ever-renewing influence, just like the awards ceremony in Taiwanese culture.

Client / Manufacturer

Taiwan Television Enterprise, Ltd.

Taipei, TW

Design

27 Design Co., Ltd.

New Taipei, TW