The Every Home

Advertising Campaign

o2 is the only Internet provider in Germany which offers the greatest coverage and all available types of technology - from DSL to 5G-based Wi-Fi to fibre-optic Internet. In short: o2 has the right Internet for every home. To demonstrate this, we created a key visual that represents all ways of living and the diverse architectural and building styles that are typical in Germany. Introducing: The Every Home. This iconic building was at the core of a large scale, 360° campaign.

Client / Manufacturer

Telefónica Germany / o2 Deutschland

München, DE

Design

SERVICEPLAN GERMANY / PLAN.NET GERMANY

München, DEAlex Schill, Leif Johannsen, Patrick Matthiensen, Lars Holling, Daniel Steller, Pavel Bondarenko, Tudor Cucu, Felix Ebell, Sabrina Schwartz

REKORDER

Berlin, DERodrigo Saavedra, Benjamin Todd, Mark Connell, Werner Klemm, Dominik Meis, Konstantin Nerger, Valeria Preisler, Amel Mahouast

Sehsucht München

München, DEMortimer Warlimont, Matthias Winter, Amelie Zilliox, Sebastian Brandhuber, Joris Van den Berg, Jonas Stiltz, Johannes Müller, Norman Struwe

NHB Studios

Hamburg, DEStephan Gill, Stephan Lügger, Felix Lamprecht, Markus Roseneck, Johannes Roeske