The Packaging Evolution of an Apple
a series of poster designs
twentypercent
"26% of the total global greenhouse gas emissions came from the global food system, and a large part of the carbon emissions in the food industry came from its packaging."-Our World in Data Today, people's lifestyles have become more delicate. The food in the supermarket now is not only great-looking but also very "safely packed" layer by layer. This poster series reveals the problem of over-packaging through the cross-era packaging evolution of one single apple, which reminds people that, we need to have more environmental awareness now under the growing trend of emotional consumption.
Client / ManufacturerDesign
twentypercent
Beijing, CNtwentypercent
Beijing, CNDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government