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Goodnature

Goodnature makes the world’s best toxin-free pest killers, fuelled by a belief that less pests - and less toxins - equals more nature. Born in New Zealand’s wild outdoors, our self-resetting, connected traps deliver swift, clean kills without poisons, protecting lands and ecosystems while making pest control effortless, humane, and sustainable. With traps in 62 countries and 22 million pests removed and counting, Goodnature trappers are making the world a wilder place, one dead pest at a time.

Locations

Wellington, New Zealand

Founded

2005

Employees

11-50

Design Statement

Goodnature designs traps that are toxin-free, self-resetting, humane, and effortless to use. We blend cutting-edge engineering with simplicity to create pest control solutions that work automatically, with minimal maintenance. Our products are built to last, made from durable materials. By prioritizing efficiency, safety, and sustainability, we make it simple for anyone—homeowners, farmers, and conservationists—to protect their spaces while protecting nature.