Porsche Design Group

"If you analyze the function of an object, its form often becomes obvious." Following his vision to take the principles and myth of Porsche beyond the automotive world, Professor Ferdinand Alexander Porsche, Designer of the legendary Porsche 911, created in 1972 the exclusive lifestyle brand Porsche Design and the Design Studio "Studio F. A. Porsche". His philosophy and design language can still be seen in all Porsche Design products today.