17Goals Live-Banner

Digital mobile stunt

For this project, the designers placed a real-time banner above the SPIEGEL top article and invited the followers of the 17Goals to comment on the article through Instagram, Facebook, and Twitter. The users could simply write their contributions with reference to the 17Goals under the postings. The best suggestions were then placed in real time in the banner on SPIEGEL and related directly to what was happening in the world. The campaign stunt linked the reach of SPIEGEL with the reach of the participating users and the social media channels of 17Goals to produce authentic, user-generated content.

Client / Manufacturer

Projekt #17Ziele ENGAGEMENT GLOBAL

Bonn, DE

Design

HUisHU. Digitale Kreativagentur

Hamburg, DE