360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
2019

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360° Re.Branding for B2B Agency APTLY

360° re-branding

The task was to rebrand the identity of the B2B consulting agency APTLY. The original brand concept was limited by a lack of a consistent signature look and design vocabulary, making it difficult to use in cross-media or device communication. The rebranding started with the creation of a symbol matrix based on the basic shapes of the original company logo. A simple set of rules was applied to the matrix, generating more than 16,000 glyphs. The 360° rebranding included a complete digital and physical brand messaging system, which is currently being rolled out across all of APTLY's relevant communication channels.

Client / Manufacturer

APTLY GmbH.

Smarter Business Solutions.Köln, DE
Designer
Reichert-Young

Reichert-Young

Köln, DE
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Other target groups: B2B, Specific sub-group: Technology companies with focus on digital transformation

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