360° Re.Branding for B2B Agency APTLY
360° re-branding
The task was to rebrand the identity of the B2B consulting agency APTLY. The original brand concept was limited by a lack of a consistent signature look and design vocabulary, making it difficult to use in cross-media or device communication. The rebranding started with the creation of a symbol matrix based on the basic shapes of the original company logo. A simple set of rules was applied to the matrix, generating more than 16,000 glyphs. The 360° rebranding included a complete digital and physical brand messaging system, which is currently being rolled out across all of APTLY's relevant communication channels.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Other target groups: B2B, Specific sub-group: Technology companies with focus on digital transformation