A T-shirt is not just A T-shirt
Environmental awareness label
Excessive consumption is a serious problem. People buy unnecessary things, and those things eventually become waste. Business promotions lure consumers to buy. However, consumers only see the purchase, not the waste of resources and environmental pollution. Clothing labels only indicate the material and washing instructions, which misleads consumers. The LONG clothes label offers consumers much more insight into the story of what they wear. They will discover, for example, how much energy is consumed in the complicated process of making a T-shirt. "Long" means “more consumption", like a long receipt, which can stimulate people to think and reduce their consumption.
Sometimes responsible consumption starts by making sure people have access to reliable information, from which they can make informed decisions and change behaviors. This entry humorously and informatively tells shoppers about the provenance and production lifecycle of new clothes. The ‘long label’ is sure to grab attention and help persuade people to purchase sustainably sourced and produced clothing. It’s a brilliant and neat solution that will also raise smiles (and shocks) amongst conscious shoppers.
UNIVERSITY