Das Auto. Magazin
Cross-media magazineVolkswagen AG
Our goal was to develop a brand magazine that will be approved by all markets in the world. No matter if print, app, web or mobile – „Das Auto. Magazine“ catches every target group. We present relevant topics from a global perspective, opulent photo collections in the print magazine, high-standard movies in the Web and interactive tools in the app. For our stories we use the strengths of each channel.