DESCENTE_SEOUL FLAGSHIP STORE
FLAGSHIP STORE
‘Craftsmanship’ may be an outdated term to use in the modern era where things get depleted, dispersed, and restored in the glimpse of the moment. In the midst of this movement, there is a Japanese sports brand that firmly practices its concept of craftsmanship. Descente is a brand established in 1935, in which the brand meaning is ‘Downhill’ in French, focusing on winter ski and sports products in its early stage. Descente expanded its sportswear techniques to concentrate on functionality and performance. Descente’s flagship store is a space that firmly embodies the spirit of craftsmanship repeated over time which has accumulated over time.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, "FASHION, COMMERCE"