Ray-Ban Stories
Smart eyewear
Ray-Ban Stories are the first generation of smart glasses that let you keep your eyes on the world around you while remaining connected to the virtual world. They allow the user to capture authentic moments hands-free from a unique point of view and share them with everyone. Moreover, you can listen to music/podcasts or call a friend, all while staying in the moment. The smart technology is fully embedded in the frame without compromising style or comfort for all-day wear.
iF Gold Statement
Ray-Ban Stories is the first generation of a new product series in partnership with Meta. These smart glasses are designed to keep their wearer connected at all times � both to the world around them and to their followers online. The technology is unobtrusive embedded in the frame, allowing authentic capture and sharing of special moments and experiences.
Date of Launch
2021
Development Time
Other duration
Target Regions
Specific country/region: US, UK, Italy, Australia, Ireland, Canada
Target Groups
Consumer / User